We recently manufactured bespoke summer window props for River Island, which were rolled out across a number of retail store locations.

The props were created in-house at our studios in Cardiff, working from supplied design concepts and images. Standing at approximately 6ft tall, the oversized ice lolly and ice cream props brought a bold and playful summer feel to the retail window displays.

Each piece was manufactured from expanded polystyrene, a lightweight yet versatile material ideal for large-scale retail props and window installations. Once shaped, the props were coated and carefully finished in colours to complement River Island’s summer campaign artwork.

It is always rewarding to see projects like this installed in-store and become part of a live retail campaign. Seeing the finished props in situ is a great reminder of how creative concepts can be transformed into impactful physical pieces.

From initial concept through to production, we enjoy working closely with clients to turn ideas into bold, three-dimensional displays for retail, events and exhibitions.

Thanks to River Island for sharing these great photos with us!

Here are a couple of photos of the props being created at our studios.